Amazon announced a barrage of new tablets and e-readers on Thursday that will definitely compare to Apple’s iPad a little more serious. Amazon updates its line of Kindle e-readers, including the Kindle Fire HD, a tablet computer that comes in two sizes, one that is nearly as large as the iPad and that undercuts its price by $200. The company also announced the Kindle Paperwhite, a new version of the black-and-white Kindle. It is thinner and turns pages 15 percent quicker than its predecessor. It also has a new high-contrast screen that Amazon says will be easier to read, especially in the dark because it is lighted from the bottom.
Jeff Bezos, Amazon’s chief, with the two new Kindle Fire HDs.
The Kindle Fire HD challenges the iPad on several fronts. First, the larger version of the device has an 8.9-inch display, compared with the iPad’s 9.7 inches. Second, the new Amazon device also has a front-facing camera that works with the built-in Skype video conferencing software, competing directly with the front-facing camera on the iPad and Apple’s FaceTime video conferencing features. Furthermore, like the iPad, the new Kindle Fire offers 16 gigabytes of storage. And last but not least, the lower price endows Amazon Kindle Line with advantage. The larger version of the Kindle Fire HD costs $300; the baseline iPad costs $500. (Apple sells an older model for $400.) Amazon is also offering a $500 version of the Kindle Fire HD with cellular data connectivity, which is cheaper than Apple’s least expensive iPad with cellular connectivity, which costs $630.
The larger version of the Kindle Fire HD has an 8.9-inch screen.
Amazon's new invention also have some particular characteristics.One innovation of Amazon’s is that using its X-ray feature for movies played on the Kindle Fire HD, viewers will be able to click on an actor in a movie and find out more about him or her using the IMDb.com movie and TV database, which Amazon owns. The approach of running business between Amozon and Apple is quite different. Amazon, an online retailer, still makes its money selling the content; Apple profits on its devices. Amazon’s services are the core of its devices, and the devices enhance Amazon’s service. If this innovation is a successful step, more market share will be gained.
Can Apple always stand in a leading place? I think it depands. We cannot say Apple leads the world. We should say the new innovation, the good idea leads the world. Who can be more innovative, who can go further.
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